Experience Denmark


A Collected exteriential presententation of Danish Business, Culture and Tourism at International events

Experience Denmark

Denmark is proud to be the official partner country of the CHIO 2013 in Aachen.


Under the title EXPERIENCE DENMARK, the best of Danish business, culture and tourism will be showcased during the event.


The goal of EXPERIENCE DENMARK is to give the visitors in Aachen an integrated and interactive experience of the best of Denmark. At the same time, we give Danish companies and organisations an opportunity to promote their business and create important connections to the German market.


EXPERIENCE DENMARK takes Danish values and commercial strengths as its starting point. This will be reflected in all activities and marketing initiatives carried out during the CHIO.

Our approach is experience-based and we believe that the greatest impressions are made when all senses are put into play.

Therefore, we establish a 530 m2 Danish exhibition area, The Danish Village, where visitors can get a taste of Denmark.



Experience Denmark is supoprted by M-Fonden and planned and executed with a number of key partners:


  • ECCO
  • Sport Event Denmark
  • Danish Equestrian Federation
  • VisitDenmark
  • Danish Design on Tour
  • European-Herning ApS


  • Ilse Jacobsen Hornbæk
  • The Royal Stables
  • The Guard Hussar Regiment
  • The Royal Life Guard
  • The Royal Danish Embassy in Berlin
  • Danish Industry


What is CHIO Aachen?

World Equestrian Festival, CHIO Aachen, is one of the leading and most prestiguos horse competition in the world.


CHIO Aachen 2012:

  • - 368.000 spectators
  • - 370 athletes from 29 nations
  • - Prize money € 1,9 mio.
  • - Budget € 11 mio.
  • - 600 accreditated journalists
  • - 30 hours of national TV
  • - 82 mio. TV viewers worldwide


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